I’m Rima,
a product designer with a background in Computer Science.
I design digital experiences that stay human, even as the systems behind them grow more complex.
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Come explore some of my work
Come explore
some of my work
Presence Status Redesign
I redesigned the GoTo app’s presence status experience inside the avatar menu to support a Do Not Disturb (DND) timer and make Auto-update more discoverable and easier to return to, so the upcoming Schedule feature could work reliably.
Company: GoTo (Business Communication & IT Support Software)
Role: Lead UX researcher + designer
Tools: Figma · Miro · UserTesting · Mixpanel
Impact at a glance:
- +11.6pp lift in users returning to Auto-update after manually changing their status (86% improvement)
- +2.3k users/month sustaining that behavior post-launch
- 1.6x more likely to use the new one-tap status reset than to manually navigate back to Auto-update
Presence Status Redesign
I redesigned the GoTo app’s presence status experience inside the avatar menu to support a Do Not Disturb (DND) timer and make Auto-update more discoverable and easier to return to, so the upcoming Schedule feature could work reliably.
Company: GoTo (Business Communication & IT Support Software)
Role: Lead UX researcher + designer
Tools: Figma · Miro · UserTesting · Mixpanel
Impact at a glance:
- +11.6pp lift in users returning to Auto-update after manually changing their status (86% improvement)
- +2.3k users/month sustaining that behavior post-launch
- 1.6x more likely to use the new one-tap status reset than to manually navigate back to Auto-update
GoTo Browser Extension
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Company: GoTo (Business Communication & IT Support Software)
Role: Sole UX designer
Tools: Figma · Miro · Mixpanel
Impact at a glance:
- Lorem ipsum dolor sit amet, consectetur adipiscing elit
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
- Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris
GoTo Browser Extension
Elderly vs Deepfake
Elderly vs Deepfake
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Project: Personal
Role: Sole UX researcher + designer
Tools: Figma · Miro · UserTesting
Rick’s Portal Gun
I built a functional replica of Rick and Morty’s Portal Gun as a Milieux Institute fellow, integrating 3D modeling, 3D printing, soldering, and Arduino programming into a single working prototype, to explore how imagination, design, and engineering intersect in the maker world.
Project: Milieux Institute Fellowship, Concordia University
Role: Maker + designer + programmer
Tools: Autodesk Fusion · 3D printer · Arduino · soldering
Rick’s Portal Gun
I built a functional replica of Rick and Morty’s Portal Gun as a Milieux Institute fellow, integrating 3D modeling, 3D printing, soldering, and Arduino programming into a single working prototype, to explore how imagination, design, and engineering intersect in the maker world.
Project: Milieux Institute Fellowship, Concordia University
Role: Maker + designer + programmer
Tools: Autodesk Fusion · 3D printer · Arduino · soldering
